Marketing departments face increasing challenges and responsibilities - from cost effectively managing promotions and sales development programs; through organizational strategy and planning services. The Survature platform provides a proven solution with Ready-to-Run surveys and reporting; solutions that are needed to measure the effectiveness of marketing programs and track progress towards organizational goals and operational objectives.
Survey results from traditional surveys only provide one-dimension of insight, making it impossible to differentiate between similarly grouped results. How do you decide which “poor performer” is the most important?
Survature’s unique, behavior-based analytics add a second, priority dimension to the results, making it easy to differentiate what matters most among similarly grouped results.
Revealing both the ratings and their priority offers clear evidence that cuts through any debate about where to focus attention for improvement.